REPAIR BEFORE REPLACE – this is something near and dear to my heart in an age of mass-consumerism and waste. The fact that we can get new life out of electronics by replacing a screen or a charging port is magic and a call-back to the American ideals of good stewardship and old-fashioned ingenuity.

Repair On The Square is a device repair shop based on the Historic Centreville Town Square that specializes in repairs of iPhone, iPad, Android, and other small electronics devices. They can repair screens, charge ports, swollen batteries, broken microphones, and more.

I worked with the team at Repair On The Square to design and launch a website aligned with their brand guidelines and logo, showcasing their business offerings in a modern, polished way. My responsibilities included:

• Provisioning of a web server and WordPress to run the website.
• Customization of the theme to match their logo and style guide.
• Integration with Slack to feed business inquiry forms to their internal Slack group.
• Authored all landing page and other website copy.
• Selection of stock photos that supported the copy.
• Setup of Facebook Ads to push people to the different website landing pages based on targeted geofences.
• Worked with videographer on production of a website promotional video.

My CMS of choice for this website was WordPress, hosted on top of a custom-tuned Akamai VPS server. Integration with Slack was done using Make.com allowing leads to quickly land on the technician’s desk without needing to dig through emails.

The website has been a customer generation engine for Repair On The Square. Throughout the day, Slack “dings” with inquires from new customers, keeping the repair technician busy and profitable.

Do you need help building a sales-focused website for your organization? I can help! Drop me an email and let’s figure out how to make it happen.